Tuesday, July 23, 2024

Singlife, a financial services company, launches new brand campaign to help Singaporeans achieve their dreams – Campaign Brief Asia

Singlife Launches 360 “Dream” Campaign to Help Singaporeans Achieve Financial Freedom

Singlife Launches 360 “Dream” Campaign: Empowering Singaporeans to Achieve Financial Freedom

Leading homegrown financial services company Singlife has once again captured the hearts of Singaporeans with its latest 360 “Dream” campaign. The campaign, which emphasizes Singlife’s role in helping Singaporeans achieve financial freedom, has been launched with a brand new film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.

The 2024 Dream campaign builds on the success of its 2023 campaign, “The Dream”, and continues to encourage consumers to dream big and plan so they can achieve their goals in life, no matter how big or small. The new film titled “The Dream: Eco Home” follows the story of a couple who dream of building an eco-home, reflecting the increasing focus on a sustainable, zero-waste future for all.

Inspired by Singaporeans’ responses in Singlife’s 2023 Financial Freedom Index (FFI), the commercial taps into the insight that many Singaporeans see the ability to give back to society as a key indicator of financial freedom. The couple’s financial adviser assures them that their eco-dream can become a reality, with Pierre Png making an appearance as the couple’s helpful ‘dream’ neighbour.

The campaign will be rolled out through an integrated, multi-channel communications strategy, encompassing TV, digital, social, and out-of-home advertising. In addition to the campaign film, Singlife has also launched an immersive digital portal called “The Dream Cube”, where consumers can envision their own financial freedom dream. The interactive online portal leverages generative AI to give consumers a glimpse of their own financial freedom dream, ultimately inspiring and empowering them to take control of their financial future.

Singlife Group Head of Brand, Communications, Marketing, and Experience, Debra Soon, expressed the company’s commitment to empowering Singaporeans on their journey to achieve financial freedom. By showing consumers their dream and reminding them that with proper planning, their dreams can become a reality, Singlife aims to be the partner of choice for achieving financial goals, no matter how big or small.

With the launch of the 360 “Dream” campaign, Singlife continues to inspire and empower Singaporeans to dream big and take steps towards financial freedom. As the campaign unfolds, consumers can look forward to engaging content that encourages them to plan, save, and invest in their future. Singlife is here to support and partner with Singaporeans on their journey to financial success.

Disclaimer: The information provided in this article is for informational purposes only and should not be considered as financial advice. The content is based on general research and may not be accurate, reliable, or up-to-date. Before making any financial decisions, it is recommended to consult with a professional financial advisor or conduct thorough research to verify the accuracy of the information presented. The author and publisher disclaim any liability for any financial losses or damages incurred as a result of relying on the information provided in this article. Readers are encouraged to independently verify the facts and information before making any financial decisions.

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